Email Marketing: What You Should Know

Email authentication allows an Internet Service Provider (ISP) to identify the sender of an email and safeguards against forgery. The latest technologies in this field include Domain Keys, DKIM and SPF. Any reputable email marketing provider will manage these technologies on behalf of your business so as to take the weight off of your shoulders, but be sure to verify this up front. You should also find out which technologies the provider works with.

Domain Keys (DK) and Domain Keys Identified Mail (DKIM) are signatures added to emails in order to verify the sender (or domain) and message content.  They help ensure that your messages will be received by your subscriber, since they're identifiable by spam bots and filters.  The best email marketing providers utilize this technology in order to ensure that as many of your emails can be received by your subscribers as possible.

Spam is the common term for unsolicited bulk email.  Emails that are sent to an address whose owner did not opt-in (or give direct permission) to receive them, as well as emails sent multiple times to the same address, are considered spam.  Reputable email marketing providers won't take on customers who are planning on sending spam messages.  In fact, top providers will catch spam before it is sent and prevent its clients from sending spam. 

Tracking functionality is provided by most email marketing companies and allows you to track opens, clicks, forwards and bounces. In other words, you'll be able to view which of your subscribers has opened your email, clicked on a link inside it, forwarded it or did not receive it in their inbox. Emails can bounce due to a variety of reasons: the subscriber's mailbox could be full, the address might no longer exist, the subscriber's server may have timed out (in other words, the destination computer failed to respond to the source computer's message) or the subscriber's account security settings could be extremely exclusive. This information provides you with a better understanding of your subscribers, enabling you to develop more focused marketing strategies and tailor future campaigns accordingly. Home business ideas

So before you go searching for email marketing software, be sure to define your specific requirements. Choose a provider that will give you the best chances of getting all your emails delivered and your campaign is sure to be a success.

Links of Interest